are bracelets tranding
Bracelets which combine elements of aesthetics, philosophy, and mysticism gain immense popularity online in recent years.Increasing young people enter into the bracelet consuming market making the trend of "playing with bracelets" has become increasingly intense. From young people to retirees, bracelets have become beloved items across various consumer groups. For the youth, bracelets serve as a form of social currency which comparable in popularity to trendy blind boxes. For professionals, bracelets are not only symbolizes cultural taste but also brings a sense of peace and comfort to daily life.
Whether it's the appealing designs, stress-relieving benefits, or the allure of "Guochao," the cultural wave led by young people has undeniably sparked a consumption boom in wrist beads. Both online and offline vendors are actively engaging in this "wrist bead economy."
The Strong Purchasing Power of Young Consumers
Bracelets have evolved beyond older generations demographic since bracelets traditionally seen as lucky charms and decorative items favored by them. "Playing with beads" is no longer an exclusive hobby for olders with rapid societal development and increased cultural exchange since more young people are joining the trend. They share photos and experiences of wearing bracelets on social media which further promoting the culture surrounding them.
“You see, the younger crowd makes up a large part of the shoppers at internet now!” said Mr. Yang, a vendor busy showcasing his bracelets. The reporter noted that many parents were shopping with their children, all adorned with colorful bracelets. Vendors reported, “With the weather getting warmer, vibrant bracelets are selling best. Products made from crystal, Bodhi seeds, and agate are in high demand, priced around 100 dollars, making them affordable for young buyers.”
So, what’s driving the rapid popularity of bracelet among young people?This trend is influenced by various factors such as the broader context of cultural exchange,taps into the decoration economy and new design style.
the act of "playing with beads" is personally rewarding for many young enthusiasts. "playing with beads" is a way to relieve stress, feel accomplished, and express my emotions. From Fenyuan Bodhi to White Jade Bodhi, these beads become smoother with continuous handling, offering enthusiasts a sense of achievement and a touch of solace.
“I believe many people incorporate wrist beads into their fashion style. With the rise of new aesthetics, wrist beads are essential accessories,” a enthusiast said.
Online and Offline Collaboration Creates Sales Phenomena
The growth of e-commerce has injected new life into the bracelets market. Platforms like Amazon and Ebay offer a wide range of bracelets shops.
The bracelet market has witnessed remarkable sales feats. The reporter observed that some popular bracelets are already sold out, and a budget-friendly bracelet priced at 100 dollars has sold over 100,000. The "Tibet Energy" bracelet has particularly impressive sales figures.
During the ongoing "black monday" shopping festival, discussions with multiple vendors revealed that the proportion of young consumers in many brands has surged from 20% to 60%, with some shops reporting a 20-fold increase in GMV for 2024. A vendor specializing in “Tibet Energy” shared, “We mainly use live streaming and platforms like Facebook to showcase our bracelet production process and cultural background, helping more young people appreciate wrist beads. Currently, online sales account for over 80% of our total revenue.” Many shops noted that besides major shopping events, bracelets sales are closely tied to e-commerce promotional activities.
Moreover, young consumers are increasingly seek personalized and customized bracelets. Various vendors offer custom services such as designing unique wrist beads based on customer preferences can significantly enhance consumer desire to buy. A shop assistant explained, “Although it’s all about wrist beads, different age groups have distinct consumer preferences. The emerging consumer demographic in the past two years is entirely different from the traditional wrist bead enthusiasts
Whether it's the appealing designs, stress-relieving benefits, or the allure of "Guochao," the cultural wave led by young people has undeniably sparked a consumption boom in wrist beads. Both online and offline vendors are actively engaging in this "wrist bead economy."
The Strong Purchasing Power of Young Consumers
Bracelets have evolved beyond older generations demographic since bracelets traditionally seen as lucky charms and decorative items favored by them. "Playing with beads" is no longer an exclusive hobby for olders with rapid societal development and increased cultural exchange since more young people are joining the trend. They share photos and experiences of wearing bracelets on social media which further promoting the culture surrounding them.
“You see, the younger crowd makes up a large part of the shoppers at internet now!” said Mr. Yang, a vendor busy showcasing his bracelets. The reporter noted that many parents were shopping with their children, all adorned with colorful bracelets. Vendors reported, “With the weather getting warmer, vibrant bracelets are selling best. Products made from crystal, Bodhi seeds, and agate are in high demand, priced around 100 dollars, making them affordable for young buyers.”
So, what’s driving the rapid popularity of bracelet among young people?This trend is influenced by various factors such as the broader context of cultural exchange,taps into the decoration economy and new design style.
the act of "playing with beads" is personally rewarding for many young enthusiasts. "playing with beads" is a way to relieve stress, feel accomplished, and express my emotions. From Fenyuan Bodhi to White Jade Bodhi, these beads become smoother with continuous handling, offering enthusiasts a sense of achievement and a touch of solace.
“I believe many people incorporate wrist beads into their fashion style. With the rise of new aesthetics, wrist beads are essential accessories,” a enthusiast said.
Online and Offline Collaboration Creates Sales Phenomena
The growth of e-commerce has injected new life into the bracelets market. Platforms like Amazon and Ebay offer a wide range of bracelets shops.
The bracelet market has witnessed remarkable sales feats. The reporter observed that some popular bracelets are already sold out, and a budget-friendly bracelet priced at 100 dollars has sold over 100,000. The "Tibet Energy" bracelet has particularly impressive sales figures.
During the ongoing "black monday" shopping festival, discussions with multiple vendors revealed that the proportion of young consumers in many brands has surged from 20% to 60%, with some shops reporting a 20-fold increase in GMV for 2024. A vendor specializing in “Tibet Energy” shared, “We mainly use live streaming and platforms like Facebook to showcase our bracelet production process and cultural background, helping more young people appreciate wrist beads. Currently, online sales account for over 80% of our total revenue.” Many shops noted that besides major shopping events, bracelets sales are closely tied to e-commerce promotional activities.
Moreover, young consumers are increasingly seek personalized and customized bracelets. Various vendors offer custom services such as designing unique wrist beads based on customer preferences can significantly enhance consumer desire to buy. A shop assistant explained, “Although it’s all about wrist beads, different age groups have distinct consumer preferences. The emerging consumer demographic in the past two years is entirely different from the traditional wrist bead enthusiasts